Performance Marketing refers to online marketing and advertising programs in which a company pays a commission to an affiliate only when a specific conversion takes place, such as a purchase made. This is unlike other marketing strategies where advertising fees are paid ahead regardless of sales generated. While these other strategies are helpful tools to generate leads, it is difficult to measure exact ROI. Many companies fall into this scenario, dividing their marketing budget into various advertising streams, only to realize they are unable to determine which, if any, strategies are generating real profit. That is why Performance Marketing is so effective; it is entirely ROI focused with the most measurable way to attribute marketing costs directly to results. A company will only pay affiliates for successful transactions.
Affiliate partners are extremely important in helping your company extend its reach into niche groups and markets that you may not otherwise be able to tap into. This could lead to increased sales and customer base in markets that were not originally considered. Affiliates are creative and determined to drive a high volume of sales to your business, trying new methods and creating innovative campaigns that your company does not have the time or resources to complete on its own. At GetAds, we have experts dedicated to creating customized solutions for agencies, delivering the best possible results. Whether you want to track clicks, downloads, installs, or social media likes, you can relax knowing that every dollar you spend is an actual investment towards your company’s overall goal.
Interested in putting your marketing dollars towards a strategy you can actually measure? Sign Up or call today at 303.524.3880.