Getads LLC has been selected for the 2013 Denver Award in the Advertising Agencies category by the Denver Award Program.
Each year, the Denver Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Denver area a great place to live, work and play.
Various sources of information were gathered and analyzed to choose the winners in each category. The 2013 Denver Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Denver Award Program and data provided by third parties.
About Denver Award Program
The Denver Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Denver area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.
The Denver Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.
The Art of War…. And Business
The Art of War is a book about military strategies written by a high-ranking Chinese military general and strategist named Sun Tzu. The book contains 13 chapters each devoted to one aspect of warfare. Still today this book stands as one of the oldest and most successful books on military strategy.
The Art of War emphasizes the importance of positioning in military strategy and that decisions made to lead an army must be based on objective conditions in the physical environment. Sun Tzu believed that strategy was not working through an established list but rather that it requires quick responses to changing conditions. Planning works in a controlled environment, but a fluid environment creates unexpected situations.
Overall I would consider this book a guide more then anything else. I found myself reading some portions more then once to ensure that I was getting a clear understanding of the messaging being said. My initial interest was to see how the Art of War related to my martial arts training but instead it was easier to relate it to running a business or a large company. Much like the warriors of ancient China, you can apply the ranking, chain of command and environment to every day business in today’s world. Below are some of the situations that I feel apply to me on a regular basis.
Sun Tzu said: “If words of command are not clear and distinct, if orders are not thoroughly understood, then the general is to blame.”
If you do not communicate well, then any problems that are caused by unclear communication are your fault. Make sure that every email and conversation you have is very clear.
Keeping Your Cool
Sun Tzu said: “Disciplined and calm, to await the appearance of disorder and hubbub amongst the enemy: this is the art of retaining self-possession.”
The fastest way to lose productivity is to lose your cool. Take a deep breath, and think before acting. If you can keep your cool in the midst of a crisis, it will serve you well.
Play to Your Strengths
Sun Tzu said: “It is said that if you know your enemies and know yourself, you will not be imperiled in a hundred battles; if you do not know your enemies but do know yourself, you will win one and lose one; if you do not know your enemies nor yourself, you will be imperiled in every single battle.”
If you play to your personal strengths, and understand any potential problems that could cause a decline in your productivity, you will always be successful.
Sun Tzu said: “The art of war teaches us to rely not on the likelihood of the enemy’s not coming, but on our own readiness to receive him; not on the chance of his not attacking, but rather on the fact that we have made our position unassailable.”
Do everything in your power to be prepared, because it’s only a matter of time until something goes wrong. Think of all the possible complications that you might have to contend with, and work out a plan to be ready for when the inevitable happens.
Written by Patrick Avery
Al Anderson from The Original Wailers plays an acoustic session at a private party hosted by the Cancer Care Initiative at the office of GetAds in downtown Denver.
GetAds is always moving and looking for new ways to strengthen our All-Star cast.
We’d like to welcome Drew Smith to the team and we think you will find him to be quite a character and a Great Affiliate Manager!
Drew has always used his humorous and genuine personality to create permanent relationships in both his professional and personal life. After studying architecture at the University of New Mexico, he decided that pouring drinks and serving food back in his hometown of Arvada, CO was a much better career path??.. Actually Drew’s love for the mountains, Colorado sports and most importantly his family is what brought him back. Now, his passion for people and the constant drive to be the best makes a new adventure with GetAds even more exciting.
On Friday we held our 1st Annual Chili cook-off, which turned out to be a great success. We had a fierce competition with 7 different types of chili brought in for the judging.
Jeremy’s Jamaican Jerk Chili
Dylan’s Mama Chili
Aaron’s Spicy Texan Chili
Joelle’s No Place Like Home Chili
Kelley’s Meat & Greet Chili
Jamie’s School Cafeteria Chili
Lou’s Buffalo Run Chili.
Our four Judges; George, Pat, Vince & Dustin had the difficult task of judging each chili on color, smell, texture, taste & spice. After tallying up the final scores the judges announced the winners,
In 3rd place Lou’s Buffalo Run Chili.
In 2nd place Aaron’s Spicy Texan Chili
In 1st place Kelley’s Meat & Greet Chili
In the end we were full & ready for the weekend, but we look forward to see what next year’s chili cook-off will bring.
GetAds has a lot of exciting things coming up that you don’t want to miss! The crew will be in Las Vegas at Ceasar’s Palace for Affiliate Summit, January 13th-15th, and would love to tell you all about it.
Meet Market Table #122
Expo Hall Booth #205
Come say hello!
Press release put out today for our CEO George Avery. Congratulations George, this is really a tremendous honor!
George Avery, CEO of Native Rank and GetAds LLC, proudly accepted an award today recognizing his commitment to community service. The first annual “George Avery Award”, presented by Coach George Karl of the Denver Nuggets and Sue Goodin, CEO of Progressive Health Center, was given to George Avery as a result of his commitment to Cancer Awareness in the Denver community – specifically with his involvement with the Cancer Care Initiative (http://beatitwithateam.org).
“George (Avery) is a very good friend of mine, but I still don’t know what he does…” joked Coach George Karl, “but whatever it is, he’s made a lot of money doing it.”
George Avery is CEO of Native Rank, an Internet Search Solutions company in Denver, and Get Ads, LLC., a top Internet Affiliate Network, also in Denver. In his acceptance speech at the awards breakfast at Coohills on 1400 Wewatta Street, Avery commented that after the passing of his father from Pancreatic Cancer, he wanted to find a way to make a difference. Now, as a successful young entrepreneur, Avery found he has the opportunity to do just that.
His hope is to push the younger Denver crowd to become more involved in local non-profit organizations, like the Cancer Care Initiative, and not rely solely upon established Denver-ites to carry all the weight. “Younger entrepreneurs have the ability to affect real change, right here in Denver. It’s up to us to get involved now, and stay involved for causes we believe in strongly,” said Avery.
In 2012 Native Rank has donated over $180,000 in SEO services to 5 Non Profits. They have also secured over $600,000 in Google Grants for Online Marketing and Advertising.
Last month Native Rank launched their Non Profit Initiative, where they secure Google Grants and manage Pay Per Click campaigns for any 501 c(3) that wants to sign up. When accepted into the program, each Non Profit receives $10,000 a month in Pay Per Click Advertising from Google. Native Rank’s goal is to service over 200 non profits, managing over $24 million in Google AdWord Campaigns by the end of 2013. MyLifeLine.org, Progressive Health Center, Imerman Angels and Love Hope Strength have all been assisted by Native Rank.
Fun fact: Our good friends at Social Media Energy not only filmed this video at our office, but they recruited some of the GetAds crew to star in it as well. Watch and enjoy!
This was an article posted by Examiner.com about Get Ads CEO George Avery detailing some of his views on Search Marketing, especially pertaining to local search. Hope you enjoy!
Innovation | November 14, 2012 | By: Dennis Wakabayashi
Over the last few months I’ve been following a new powerhouse in the world of Digital. George Avery has a cadre of insightful and pioneering digital media firms based in Denver Colorado and was able to squeeze in an interview with us to share the newest innovations they are bringing to SEO.
Here’s a background on George and his companies:
George Avery is a Digital Media and Performance Marketing Executive with more than 10 years of experience in the industry. He founded GetAds LLC., after building Affiliate.com (formerly CPA Empire) into a leading Affiliate Network with over $100 million in sales annually. He was also instrumental in the development of what has become the industry-standard affiliate tracking software.
George bought a leading technology company and with his executive staff reinvented it as Native Rank INC., a groundbreaking search solution company. Native Rank is a pioneer in the SEO space, offering a true ROI for their customers. In addition, he bought and is in the process of re-launching LocalSEO.com, which will be a leading provider of SEO services for the small business community.
George brings a unique vision, intensity, and team approach to every project he is associated with. Not content to sit on the sidelines; George’s management style has always been extremely hands-on. He has a unique talent for motivating people to be at the top of their game 100% of the time. His goal is to create success not only for himself, but also for those around him. In his free time he enjoys playing ice hockey, dirt biking, snowboarding, and wakeboarding.
GetAds is the leader in digital marketing solutions. Through our multi-channel online approach you can market clients directly to consumers over the internet. Society has morphed into a place where branding alone is not enough, it is the performance of the campaign that determines success. GetAds delivers unprecedented performance, while providing instant access to reporting metrics that allow you to spend your marketing dollars where they will be the most effective.
Native Rank is a full-service search and advertising solution for Ad Agencies, News Papers, Search Companies and Small to Large Business. We provide solutions for organic search rankings, pay-per-click advertising, goal and conversion optimization, social media, GPS, and web map integration, on-page search engine optimization, as well as search optimized web design.
LocalSeo is a place for small business to truly put themselves on the map. Most small business have a huge problem with knowing what to do when it comes to digital marketing. LocalSeo fills that void, with LocalSeo we give the small business a real chance to succeed online. We work with each company to come up with a very affordable digital plan that can help their business grow and retain existing customers.
Q: Can you tell us a little about your current business, how it got started and how big it is today?
A: Native Rank was founded when my executive staff and I were looking at a technology company as a resource for GetAds. We quickly realized that the technology company would be a huge resource in the SEO space; I then bought the company and founded Native Rank shortly. Native Rank is a full search solution company. We handle any project that relates to search engines. We service top tier advertising agencies, newspaper groups, and large business.
Q: What made you start a technology company after a successful run as a professional Hockey player?
A: As I read this question, I am literally laughing out loud! I would call my Hockey career more of a life building exercise, in which I learned how to lead a team, inspire people, and developed a work ethic that would not allow anything less than success. What ended up happening is that a friend of mine that I knew through Hockey was launching an internet startup, centered on the Cost Per Action vertical. CPA advertising was in its infancy; my friend knew that I would not stop until I made it successful and that I had the leadership skills to put everything together. To be honest, when I started I could barely work a computer or type. I literally locked myself in that office for two years and relentlessly educated myself and made sales calls. Over time I built a team that pioneered the CPA business and helped change the way we market online. The character that Hockey instilled in me were the skills that allowed me to make this all happen.
Q: Can you describe what makes your company a leader of SEO innovation?
A: Our primary focus is on identifying, measuring and improving outcomes. What is your website doing for you? We know we can get our clients the traffic and we don’t shy away from developing an ROI metric for our clients. Many of our competitors don’t take the extra steps that are needed to insure that the increases in SEO also become increases in business. We do, and that makes all the difference.
Q: If you could partner with any company out there, who would it be?
A: In an ideal world, any SEO company would partner with Google. However, in essence we do by working in tandem with their algorithm and following their best practices. We have many valuable partners with Advertising Agencies, News Paper Groups, Non Profits and companies like Soft Layer and Vertical Response. We are always on the look out for strategic partners.
Q: I noticed you do a lot of work for car dealerships. What are the best kinds of businesses to benefit from SEO?
A: We get asked this all the time, the truth is there is no business we can’t help and we have lofty goals of helping them all. We believe that any business can benefit from our method because we build a true ROI for our customers and tailor a strategy for each vertical. We recognize that every industry needs a well thought out solution and we enjoy crafting these for our clients.
Q: What’s your take the different algorithms supporting “local” like Foursquare and Yelp?
A: These services are pioneers in the hyper local space and are currently bridging the gap where large search engines do not produce the best data. You can see search engines realizing the value in this as they attempt to buy Yelp, Zaggat and others in the “Local” space.
Q: What’s the best way to address Local SEO since there are some many different local search engines?
A: As a broad strategy, it is most important to focus on the big players, as they represent the majority of possibilities for success. Local search engines often base their results on the larger engines, so ranking well in the “big three” has a trickledown effect.
Q: Can you tell us how the definition of “local” is changing everyday and what clients should do to remain relevant?
A: Local continues to become more hyper local. Clients can continue to remain relevant by updating their content and strategies to display the exact geographic areas they service. This can be done through geo-modification for organic key words, place page optimization and using the zip code feature in Ad-Words.
Q: If you could advise any client on the best way to get started with SEO, what would you say?
A: The most important thing is to not re-invent the wheel. Look at your competitors, find what works and engage with a company like Native Rank to develop a long-term search strategy that incorporates a true ROI for your website and business. Make sure that whatever company you work with clearly understands and helps you illustrate your goals and develops a road map for how to achieve them.
Q: What are the top Search Engines to pay attention to and why?
A: Google, Yahoo and Bing. Google has 85% of the market share and Yahoo and Bing share the other 15%.
Q: What would you recommend to any other entrepreneur in entering the digital space?
A: Have a problem to solve. If everyone tells you that you are wrong, you are on to something.
Q: When it comes to providing strong service to your clients, what have been your best lessons so far?
A: Make everything simple enough that your grandparents can understand it. If you can’t explain it in a simple way, you don’t understand it well enough. When we founded Native Rank we made a decision to never talk down to clients because of technical terms. That has had a profound impact on our culture and how we interact with our clients.
Q: Can you name two of your contemporary inspirations or influences and how they helped you?
A: Steve Jobs, because he dared to dream and never let anything get in the way of that. He understood, defined crazy, and made a place for it in our society. Another inspiration for me is John D. Rockefeller, he constantly was told that he couldn’t do it but he held on to his vision and never wavered. He took everything and everyone head on!
Q: Can you name someone along the way you wish you could thank and haven’t yet?
A: What would you say to them? I would have to say my Dad. He passed away before I achieved success in business, but the work ethic he instilled and the drive he gave me allowed me to get where I am today. He passed away 13 years ago and it was with his passing that drove me to achieve success.
Q: What’s the next big thing for the Digital Economy in 2013?
A: GetAds, Native Rank and Local SEO. The amazing thing about the Digital Economy is that if you can dream it, you can achieve it and you can bet my team and I will do both.
Dennis Wakabayashi, Digital Innovation Examiner
Dennis Wakabayashi is a seasoned Digital Strategist with a deep understanding of digital media, extensive brand experiences and as a veteran advertising “creative” from TBWA led digital campaigns for national brands, such as McDonald’s, American Crew, Beck’s Beer, Boston Market and Sears.