Fun fact: Our good friends at Social Media Energy not only filmed this video at our office, but they recruited some of the GetAds crew to star in it as well. Watch and enjoy!
Fun fact: Our good friends at Social Media Energy not only filmed this video at our office, but they recruited some of the GetAds crew to star in it as well. Watch and enjoy!
This was an article posted by Examiner.com about Get Ads CEO George Avery detailing some of his views on Search Marketing, especially pertaining to local search. Hope you enjoy!
Innovation | November 14, 2012 | By: Dennis Wakabayashi
Over the last few months I’ve been following a new powerhouse in the world of Digital. George Avery has a cadre of insightful and pioneering digital media firms based in Denver Colorado and was able to squeeze in an interview with us to share the newest innovations they are bringing to SEO.
Here’s a background on George and his companies:
George Avery is a Digital Media and Performance Marketing Executive with more than 10 years of experience in the industry. He founded GetAds LLC., after building Affiliate.com (formerly CPA Empire) into a leading Affiliate Network with over $100 million in sales annually. He was also instrumental in the development of what has become the industry-standard affiliate tracking software.
George bought a leading technology company and with his executive staff reinvented it as Native Rank INC., a groundbreaking search solution company. Native Rank is a pioneer in the SEO space, offering a true ROI for their customers. In addition, he bought and is in the process of re-launching LocalSEO.com, which will be a leading provider of SEO services for the small business community.
George brings a unique vision, intensity, and team approach to every project he is associated with. Not content to sit on the sidelines; George’s management style has always been extremely hands-on. He has a unique talent for motivating people to be at the top of their game 100% of the time. His goal is to create success not only for himself, but also for those around him. In his free time he enjoys playing ice hockey, dirt biking, snowboarding, and wakeboarding.
GetAds is the leader in digital marketing solutions. Through our multi-channel online approach you can market clients directly to consumers over the internet. Society has morphed into a place where branding alone is not enough, it is the performance of the campaign that determines success. GetAds delivers unprecedented performance, while providing instant access to reporting metrics that allow you to spend your marketing dollars where they will be the most effective.
Native Rank is a full-service search and advertising solution for Ad Agencies, News Papers, Search Companies and Small to Large Business. We provide solutions for organic search rankings, pay-per-click advertising, goal and conversion optimization, social media, GPS, and web map integration, on-page search engine optimization, as well as search optimized web design.
LocalSeo is a place for small business to truly put themselves on the map. Most small business have a huge problem with knowing what to do when it comes to digital marketing. LocalSeo fills that void, with LocalSeo we give the small business a real chance to succeed online. We work with each company to come up with a very affordable digital plan that can help their business grow and retain existing customers.
Q: Can you tell us a little about your current business, how it got started and how big it is today?
A: Native Rank was founded when my executive staff and I were looking at a technology company as a resource for GetAds. We quickly realized that the technology company would be a huge resource in the SEO space; I then bought the company and founded Native Rank shortly. Native Rank is a full search solution company. We handle any project that relates to search engines. We service top tier advertising agencies, newspaper groups, and large business.
Q: What made you start a technology company after a successful run as a professional Hockey player?
A: As I read this question, I am literally laughing out loud! I would call my Hockey career more of a life building exercise, in which I learned how to lead a team, inspire people, and developed a work ethic that would not allow anything less than success. What ended up happening is that a friend of mine that I knew through Hockey was launching an internet startup, centered on the Cost Per Action vertical. CPA advertising was in its infancy; my friend knew that I would not stop until I made it successful and that I had the leadership skills to put everything together. To be honest, when I started I could barely work a computer or type. I literally locked myself in that office for two years and relentlessly educated myself and made sales calls. Over time I built a team that pioneered the CPA business and helped change the way we market online. The character that Hockey instilled in me were the skills that allowed me to make this all happen.
Q: Can you describe what makes your company a leader of SEO innovation?
A: Our primary focus is on identifying, measuring and improving outcomes. What is your website doing for you? We know we can get our clients the traffic and we don’t shy away from developing an ROI metric for our clients. Many of our competitors don’t take the extra steps that are needed to insure that the increases in SEO also become increases in business. We do, and that makes all the difference.
Q: If you could partner with any company out there, who would it be?
A: In an ideal world, any SEO company would partner with Google. However, in essence we do by working in tandem with their algorithm and following their best practices. We have many valuable partners with Advertising Agencies, News Paper Groups, Non Profits and companies like Soft Layer and Vertical Response. We are always on the look out for strategic partners.
Q: I noticed you do a lot of work for car dealerships. What are the best kinds of businesses to benefit from SEO?
A: We get asked this all the time, the truth is there is no business we can’t help and we have lofty goals of helping them all. We believe that any business can benefit from our method because we build a true ROI for our customers and tailor a strategy for each vertical. We recognize that every industry needs a well thought out solution and we enjoy crafting these for our clients.
Q: What’s your take the different algorithms supporting “local” like Foursquare and Yelp?
A: These services are pioneers in the hyper local space and are currently bridging the gap where large search engines do not produce the best data. You can see search engines realizing the value in this as they attempt to buy Yelp, Zaggat and others in the “Local” space.
Q: What’s the best way to address Local SEO since there are some many different local search engines?
A: As a broad strategy, it is most important to focus on the big players, as they represent the majority of possibilities for success. Local search engines often base their results on the larger engines, so ranking well in the “big three” has a trickledown effect.
Q: Can you tell us how the definition of “local” is changing everyday and what clients should do to remain relevant?
A: Local continues to become more hyper local. Clients can continue to remain relevant by updating their content and strategies to display the exact geographic areas they service. This can be done through geo-modification for organic key words, place page optimization and using the zip code feature in Ad-Words.
Q: If you could advise any client on the best way to get started with SEO, what would you say?
A: The most important thing is to not re-invent the wheel. Look at your competitors, find what works and engage with a company like Native Rank to develop a long-term search strategy that incorporates a true ROI for your website and business. Make sure that whatever company you work with clearly understands and helps you illustrate your goals and develops a road map for how to achieve them.
Q: What are the top Search Engines to pay attention to and why?
A: Google, Yahoo and Bing. Google has 85% of the market share and Yahoo and Bing share the other 15%.
Q: What would you recommend to any other entrepreneur in entering the digital space?
A: Have a problem to solve. If everyone tells you that you are wrong, you are on to something.
Q: When it comes to providing strong service to your clients, what have been your best lessons so far?
A: Make everything simple enough that your grandparents can understand it. If you can’t explain it in a simple way, you don’t understand it well enough. When we founded Native Rank we made a decision to never talk down to clients because of technical terms. That has had a profound impact on our culture and how we interact with our clients.
Q: Can you name two of your contemporary inspirations or influences and how they helped you?
A: Steve Jobs, because he dared to dream and never let anything get in the way of that. He understood, defined crazy, and made a place for it in our society. Another inspiration for me is John D. Rockefeller, he constantly was told that he couldn’t do it but he held on to his vision and never wavered. He took everything and everyone head on!
Q: Can you name someone along the way you wish you could thank and haven’t yet?
A: What would you say to them? I would have to say my Dad. He passed away before I achieved success in business, but the work ethic he instilled and the drive he gave me allowed me to get where I am today. He passed away 13 years ago and it was with his passing that drove me to achieve success.
Q: What’s the next big thing for the Digital Economy in 2013?
A: GetAds, Native Rank and Local SEO. The amazing thing about the Digital Economy is that if you can dream it, you can achieve it and you can bet my team and I will do both.
Dennis Wakabayashi, Digital Innovation Examiner
Dennis Wakabayashi is a seasoned Digital Strategist with a deep understanding of digital media, extensive brand experiences and as a veteran advertising “creative” from TBWA led digital campaigns for national brands, such as McDonald’s, American Crew, Beck’s Beer, Boston Market and Sears.
GetAds has a lot of exciting things coming up that you don’t want to miss! The crew will be in New York for Ad:Tech this week and would love to tell you all about it. George, Nicole and I will be in the big city and ready to do big business! Please contact me if you would like to say hello! (email@example.com)
GetAds Affiliate Manager extraordinaire, Shane Ewing, partook in a competition that would send him and a couple film loving buddies to join Quentin Tarantino at the 2012 Comic Con in San Diego. The task at hand was to create a three minute spaghetti western that would draw the attention of the master of film himself. With the Red Bull sponsored competition receiving over 170 entries, Shane and Co. found themselves up against some serious competition. Even though they fell short, they created what many believe to be a pure masterpiece. While others claim it to be a pure masterpiece of cr@p. Either way it makes for a funny video to segment into Cowboy and Indian Day at GetAds.
Watch the video here: I’ll Kill For Yea
No substitute for hard work
The first major conclusion is that nobody is great without work.
Practice makes perfect
The best people in any field are those who devote the most hours to what the researchers call “deliberate practice.” It’s activity that’s explicitly intended to improve performance, that reaches for objectives just beyond one’s level of competence, provides feedback on results and involves high levels of repetition.
Many great athletes are legendary for the brutal discipline of their practice routines. In basketball, Michael Jordan practiced intensely beyond the already punishing team practices. (Had Jordan possessed some mammoth natural gift specifically for basketball, it seems unlikely he’d have been cut from his high school team.)
The business side
How do you practice business? Many elements of business, in fact, are directly practicable. Presenting, negotiating, delivering evaluations, and deciphering financial statements – you can practice them all.
It’s all about how you do what you’re already doing – you create the practice in your work, which requires a few critical changes. The first is going at any task with a new goal: Instead of merely trying to get it done, you aim to get better at it.
Adopting a new mindset
Armed with that mindset, people go at a job in a new way.
Feedback is crucial, and getting it should be no problem in business. Yet most people don’t seek it; they just wait for it, half hoping it won’t come.
Be the ball
Through the whole process, one of your goals is to build what the researchers call “mental models of your business” – pictures of how the elements fit together and influence one another. The more you work on it, the larger your mental models will become and the better your performance will grow.
For most people, work is hard enough without pushing even harder. Those extra steps are so difficult and painful they almost never get done. That’s the way it must be. If great performance were easy, it wouldn’t be rare.
By: Pat Avery
During the last presidential election several NFL teams went from discouraging political talk in lockers rooms to outright banning it. Why? It was seen by the coaches and staff as a dividing issue amongst the players. Well…. it probably was. The fact is when you are trying to get 53 people on the same page, working towards a common goal, the last thing you need is dividing factor, a wedge placed between teammates causing hostility and animosity. Or on the other hand, can conflicting views and opposing beliefs be a way to bring people together, at least in regards to common goals? I think it can be. It is okay to not see eye to eye with friends and colleagues and still understand that what is important to most of us is the same thing, we want what is best for friends, families, ourselves and most importantly our families.
Today in the office we had what I would explain as a little talk about politics. Although we do not all sit on the same side of the proverbial fence, when spoken in rational tones and presented in a respectful matter you realize that politics can almost bring people together. Even when you don’t plan on voting for the same guy.
I am not asking that we all start openly speaking our political views at work, but I know that in most work environments it is inevitable that it will come up. When it does, be respectful, be thoughtful, be insightful and you might just learn something about the people you work with.
By: Beau Hadwiger
Affiliate Summit East is just days away and the GetAds crew is coming in hot, and we mean business! Our team will be at booth #324, so please stop by during the show and say hello! If you aren’t able to stop by the booth, contact your AM to set up a meeting! If you won’t be in New York this time around, hopefully we will catch you at the next one!
I was recently given the opportunity to travel to Iganga, Uganda, to the Musana Children’s Home with one mission in mind; to show kids love and compassion. My trip to Africa was such a wonderful experience; I didn’t want it to be forgotten. I want to apply the life lessons I learned out there to my daily life, as well as share it with others, and what better way to do that then through the greatest median in the world, the Internet. Coming back to my daily routine, I’m realizing that I don’t look at things the same way. With that being said, I wanted to describe my two-week experience and really impact the reader of this blog and make it more meaningful than just an average article. Although I have been back for almost two weeks now, I wanted to put a lot of thought into this, hoping people would fully understand the way these kids impacted my life.
Musana started in 2008, when three University of Colorado students along with 2 young Ugandan men discovered 162 children living in an orphanage in the poorest living conditions you could imagine. These children between the ages of 4-14 years old were sleeping in three tiny dirt floor bedrooms that would turn to mud when it rained. With no beds or blankets, these kids shared the company of rats as they slept, which climbed all over them. Their bodies were covered in rashes and many had suffered from bacterial infections from unsanitary latrines. During the day, the children would fight for who got first in line for their one meal a day. On top of the horrible living conditions, these kids were also being abused, mentally, spiritually, sexually and physically by the very people who were supposed to take care of them. The orphanage was located in an ally with no enclosure, making the kids vulnerable to the public. When the sun would go down, the other kids on the street would come and tease them through the doorways and the girls became repeat victims of rape. Upon desperation, many of the girls would go to local hotels and sell themselves for any money to satisfy their hunger, and the boys would resort to stealing from the markets in town. Day to day these children stayed hungry, uneducated, unloved and completely hopeless.
When Musana was presented to me in a church service, tears rolled down my face, and something inside me was telling me “You have to go…” and I did exactly that. My goal was to become a member of a 12-person expedition, who would fly across the globe to meet and help these kids who just wanted to be loved and given a chance. Kids are brought in to this world as innocent human beings, who want nothing more than to be a kid and to explore our world just like we did when we were kids. Now, with 80 kids currently living at Musana, they are the happiest kids they have ever been. They receive three meals a day, proper medical care, a good education and most importantly, love. These kids finally have a place they can call home and just be a kid for once.
Our team of 12 joined forces with the forty-five Ugandan staff in any way we could. We took part in assisting the staff with educating the Musana Children, as well as an additional 120 kids from the surrounding villages in Iganga. We were able to also spend time getting to know their individual talents and dreams for their future. We touched base on different sustainability projects that included a farm, a café and a craft department. We also took part in the distribution of over 25,000 educational books that were to be used by Musana and Peace Corp individuals involved in schools in nearby villages.
Upon my return, I have been asked some serious questions such as; would I ever live there full time, and if I could apply anything I have learned from this to my daily life? Personally, I am blessed to have experienced this and would love to travel back there again someday, but I do not feel like I could live there for good. It has given me the opportunity to realize how lucky we are as Americans to have safe living conditions and the freedom to become whoever we want to be.
It is amazing to see how the people in Uganda truly appreciate what they have been given in life. No matter if they own only a couple pairs of clothes or there’s barely any food on the table, they will still smile at you and tell you they are doing just fine. This experience has opened my eyes to how people can take the way we live for granted. Or how parents will let their kids kick and scream because they don’t get their way, knowing Mom or Dad will eventually give in and buy that toy they so desperately need. I am now able to truly appreciate everything I have in my life; my health, family and friends, my job, a roof over my head and food on the table. Life is too short to take all of this for granted, and not really appreciate what is given to you. If you think life’s not fair and you just want to complain, take a job at a farm in Uganda and only make one dollar a day and tell me you can’t really appreciate who you are and what you have around you.
I hope by reading this you understand how precious our lives are and how lucky we are to have the freedoms that we posses. Although at times life seems unconquerable and unfulfilled, I hope my experience will help you snap out of it and encourage you to want more and thrive for more. This should be not only for you and your family, but also for others in need. A few young men and women of Musana have taken it upon themselves to make a difference not only in their lives, but also in the lives of these kids in hopes that one day they can grow up and live the life they were made to live.
By: Joelle File
Will Internet Explorer 10 be the death of the cookie as we know it? How will that affect the landscape of affiliate marketing and which companies are equipped to handle a change of this magnitude? GetAds is ready, willing and able to break this topic down for the industry so that everyone has the information to be ready!
Over the last year or two, advertisers and publishers have been implementing server-side pixels at an increasing rate. This is no accident, since cookie-less tracking will circumvent Microsoft’s “Do not Track” feature in Internet Explorer 10. That’s right! Internet Explorer 10 will be released with this feature enabled by default, leaving the novice PC user unaware of its effects.
How do we get around this in the online advertising world? Don’t rely on the cookie. By using server-side pixels as the method for tracking campaign traffic, publishers don’t have to worry about whether or not the end-user has “Do not Track” enabled or disabled. This method simply captures and passes back a unique ID rather than using a conversion cookie. You can find plenty of in-depth explanations on how a server-side pixel works on the internet, but that is just one way of summarizing it.
The only drawback is that not all publisher and advertiser systems are set up for server-side pixel tracking, particularly the smaller and more proprietary systems. But rest assured that if you’re an affiliate of GetAds, you’re in good hands since we partner with LinkTrust, which is well equipped with server-side pixel tracking.
So, whether you’re an advertiser supplying networks with offers, or a network giving offers to affiliates, you may want to jump on this wagon sooner than later and stay ahead of the game.
By: Vince Chavez
The same day we began our new and exciting journey launching GetAds, I also jump-started my path into the Martial Arts. For the last five years, I’ve been training under Grandmaster Seo in Arvada, Colorado. To say that this has brought balance to a crazy and fast-paced industry is an understatement! In the past few years, I’ve won tournaments, spared and held my own with world champions and received my conditional Black Belt. I have learned more than I could possibly ever express, but the one thing that the Martial Arts has taught me more than anything else is Indomitable Spirit.
What is Indomitable Spirit? In my own words, I would describe it as someone who has strong character and will not give up. Someone that will overcome obstacles and will never stop trying.
Affiliate Marketing is a wild roller coaster with twists, turns, ups and downs. The one thing you can always count on; things always change. In this type of environment, life is filled with excitement and stress, making it is easy to lose focus or even quit. The one thing that can guide you through it is Indomitable Spirit!
In this industry, if you work hard and give a little bit more today than you did the day before – while never giving up – you can be rewarded. Don’t look for the easy way, don’t give up and work hard!
You don’t have to train in the Martial Arts to find your Indomitable Spirit. You just have to find the will within yourself to fight through obstacles and never give up.
By: Pat Avery